Solutions
SOLUTIONS
Pet nutrition
Pet owners judge a supplement by whether the animal accepts it. Palatability leads the brief, with dosing and label suitability set by species and weight band.
01
What the category needs
Three recurring issues we design around:
- Chews rejected because of texture or aroma.
- Dosing that is hard to split across weight bands.
- Labels that do not state species suitability clearly.
02
Recommended formats
03
Formula direction
- Soft chew bases tuned for aroma and bite.
- Joint, skin and calm-support blends with species-appropriate dosing.
- Powder formats for multi-pet households.
Direction only — final formula is fixed during development and sampling.
04
Market notes
- Pet products are labelled for animal use, separate from human supplement claims.
- Species, age and weight-band statements are fixed before artwork.
Informational only. Regulatory sign-off for a specific product remains with the brand's qualified advisor.